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Pay Per Click Marketing

Successful companies are dedicating more and more of their advertising spend to Pay Per Click (PPC) marketing. Why? Because pay-per-click marketing takes the guesswork out of advertising and produces results in the form of new customers.

What is pay per click?

(also known as Pay Per Ranking, Pay Per Placement or Pay Per Position)

There are several search engines which will rank your web site according to how much you are prepared to pay them. These are usually set up on a Pay Per Click basis i.e. you pay a set amount of money every time someone searches for keywords or key phrases on which you are bidding and clicks on your link to visit your site. The bid can be from a few pence to several pounds per click and the higher your bid, the higher your site is placed. PPC search engines usually combine paid listings with unpaid listings to ensure any given search produces sufficient results

Pay per click is a very controllable way of marketing your site. You may change your bids up or down as often as you like and you can set limits of how much you will pay each month. If no one clicks on your listing, you don't pay a penny (although some sites require a setup fee), yet your site's entry is still seen by the people using these sites. They soon get to recognise your name thus establishing branding of your company's name and its services.

ListYou pay per click services

First of all we work with you to define the best keywords aimed at attracting the right clients and the monthly budget. Having got the words we then shortlist the most relevant search engines and PPC providers to accelerate your web traffic by "buying" positioning.

The most successful approach involves having listings across a number of engines, and paying attention to the performance of every listing. That’s where we at ListYou come in. Our services provide centralised management of your PPC advertising, saving you time and money and optimising your results. We adjust the bids placed and words used to get the most cost effective results at all times.

For further information please telephone 01752 846988 or use the contact email form.

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